Shampoo advert equates Winona Ryder’s profession to dangerous hair

What’s your injury, Heather?

, apparently. In the course of the Golden Globes, Ryder debuted as the brand new face of L’Oreal Paris in an eyebrow-raiser of an advert.

The curious marketing campaign video follows Ryder as she prepares to step onstage at (presumably) the Globes. Or, extra precisely, the video follows Ryder’s bouncy, shoulder-length curls, because the actress’s identification isn’t unveiled for a full 45 seconds of the minute-long business.

After the grand reveal, dramatic textual content flashes throughout the display: “Everybody loves a comeback. Broken hair deserves one, too.”

The “comeback” bit is truthful sufficient: Ryder climbed out of profession stagnation together with her flip as single mother Joyce Byers in “Stranger Issues,” which was nominated for Finest Drama TV Sequence on the Globes.

It’s the hair factor that isn’t sitting fairly proper with some viewers. For all of the issues Ryder’s recognized for (“Beetlejuice”! “Actuality Bytes”! Shoplifting!), broken hair ain’t one in all them.

Twittizens have combined emotions in regards to the clip. Some, together with Twitter person @baddestmamajama, really feel that it gels poorly with the evening’s girls’s empowerment theme: “Wait, was there only a advert saying we lastly let Winona Ryder again in Hollywood as a result of she mounted her hair?”

Others, like person @MarisKreizman, are shrugging it off: “Might my broken hair have Winona Ryder’s profession.”

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