Customary being pregnant exams are so 2017 — this 12 months it’s all about peeing on journal adverts to search out out you probably have a bun within the oven.
Ikea’s newest journal advert in Sweden is inflicting a splash due to its revolutionary built-in being pregnant check, which expectant moms can declare for a reduction on cribs.
The colourful advert thought got here from Swedish company Åkestam Holst, which has held the Ikea account since 2013.
The advert, which is working in Amelia journal, a ladies’s publication in Sweden, makes use of the same know-how to your normal being pregnant check, however quite than sure or no symbols exhibiting up, the web page gives you a coupon for discounted cribs for those who’re pregnant.
“In an effort to make the interactive capabilities of this advert work in actuality, we needed to make a number of technical developments,” Åkestam Holst mentioned in a press release.
“The being pregnant check strip was used as a place to begin, which depends on antibodies that bind to the being pregnant hormone hCG, leading to a colour change.
“For scaling up of this method and adopting it to the bodily format of a printed advert, Mercene Labs has used their expertise in improvement of floor energetic supplies for microfluidics and medical diagnostics.”
After the deed is completed, anticipating moms will then have to take the pee-soaked paper to their native Ikea to redeem it.
Sadly, that doesn’t embrace America — but — however a pregnant woman can solely dream.
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