Emily Ratajkowksi has been the face — or, slightly, the hair — of Kérastase for 2 days, and he or she’s already made individuals mad.
On Monday, Ratajkowski shared a skin-baring shot from her new marketing campaign with the hair-care model on Instagram, captioned, “Hair is a elementary a part of magnificence, femininity, and id. So excited to announce that I’m the brand new face of @kerastase_official!”
Her message didn’t precisely go over effectively with social media customers.
“Hair isn’t a ‘elementary’ a part of magnificence. There are individuals with most cancers and different diseases who’re sadly present process therapy that causes them to lose their hair. Saying that hair is a ‘elementary’ a part of magnificence is extraordinarily shallow and it offers off the false concept that hair is a necessity,” commented one Instagrammer.
“The place’s the apology????” requested one other.
Kérastase took the same tack on their very own Instagram web page, posting, “ ‘Everyone seems to be uniquely lovely in their very own method’ — We share this imaginative and prescient with Emily Ratajkowski and we’re glad to welcome @emrata to our #Kerastase household. #KerastaseClub.”